School of Data Science and Society

Client
UNC School of Data Science and Society

Project Details
The School of Data Science and Society is the newest school at UNC. Their educational programs focus on unique, collaborative research and a human-centric approach to the emerging field of data science. UNC Creative was asked to develop a visual brand that would distinguish the school on campus and help communicate their mission of advancing the public good.

The visuals for the school were heavily inspired by data visualizations and the different shapes they can take on within a graph or chart. The clean line work paired with the crisp serif typeface creates a modern look and feel for the brand. Many of the layouts take on a grid-like structure, allowing for flexible arrangements of shapes and colors.