The North Face is a world renowned brand dedicated to supplying the world’s modern day explorers and outdoor enthusiasts with the performance apparel and equipment they need. Pushing the boundaries of exploration, The North Face’s customers are always eager to get their hands dirty. Keeping this in mind, a bath and body line made perfect sense as an extension to the brand.
The goal of this concept is to bring the ruggedness of the modern day explorer to the every day consumer while staying true to The North Face brand. Playing off of the most extreme situations an outdoor enthusiast would encounter, the idea was to create a sleek and clean looking product that would appeal to the consumer by making them want to clean off their recent explorations. A tag line, Explore Your Clean, was developed in accordance with the ideals set by The North Face.